Whirlpool UK has appointed Maurizio Pettorino – the former MD of the Indesit Company UK & Ireland – as its general manager.
The appointment, which was announced at an event attended by top executives and 300 key European trade partners, follows Whirlpool's acquisition of a majority stake in Indesit for an estimated €758m.
Pettorino, who is also the chairman of the Association of Manufacturers of Domestic Appliances – AMDEA, was hired as Indesit's MD for the UK and Irish markets in 2012. He joined the company from Coca Cola where he held the role of commercial director, Italy.