Gorenje has appointed Sirius Buying Group as an official UK supplier, which it says will give members of the buying group access to its portfolio of products.
Sirius Buying Group commercial manager Steve Jones said the partnership has had “great feedback” from members, who represent more than 230 retail outlets.
Over the last 12 months, the appliance manufacturer has launched three new design lines including Gorenje+, which is exclusive to independent kitchen retailers, as well as overhauled its flagship built-in products.
Gorenje UK national sales manager Stuart Benson said: “As one of the largest buying groups in our sector, Sirius has a strong ethic in providing better margins, wider product choice and standout support to independent retailers – making them a perfect partner.”