The rise of induction technology, flexible cooking zones and remote connectivity are behind a 6% rise in the market value of hobs, according to the latest figures from GfK.
Hobs grew to £128m in the year to February – up 7% for the month, which GfK says was boosted by 'healthy growth rates at price points above £400, influenced by the induction category'.
The research revealed that induction hobs make up more than a third of market value – a 'significant step up' compared with four years ago.
It also shows a 15% rise of new products being sold, while GfK said online is a 'key driver' for induction with nearly 20% of value coming from internet sales in February, compared with 16% in the same period last year.
It added: 'Gas still remains popular but electric hobs have the biggest chance to latch on to the trend for the connected home, a trend we expect to accelerate during 2015.'