The Advertising Standards Authority – ASA – has ruled that ads on Kitchen Units Cardiff's website were 'misleading' after the company failed to provide evidence in an investigation.
The UK regulator for advertising launched an investigation after receiving a complaint about claims that the company offered 'a totally free of charge delivery service' and that a kitchen included 'solid oak worktops'. The ASA found that both claims were misleading as 'there was a charge for delivery' and 'the worktops were laminate rather than solid oak'.
In addition to telling Kitchen Units Cardiff that the ads 'must not appear again in their current form', the ASA said it has referred the matter to CAP's Compliance team after the company breached CAP Code rule 1.7 (Unreasonable delay) as it was 'concerned by lack of substantive response to our enquiries'.
It said it was also concerned by Kitchen Units Cardiff's 'apparent disregard for the Code', adding: 'We reminded them of their responsibility to provide a substantive response to our enquiries and told them to do so in future.'