Heritage Bathrooms unveiled its new brand identity – 'Distinctively Individual' – to more than 40 retailers at its dealer conference last week, which included the launch of new products and a twist on two of its most popular suites to mark its 30th year in business.
General manager Gareth Griffiths told the audience at The Belfry Hotel in Staffordshire that the new identity, which uses colourful, design-led imagery, aimed to get “more people asking about Heritage in your showrooms”.
As it unveiled metallic effect acrylic baths, a range of statement mirrors, and a new cast-iron roll top and freestanding acrylic bath – the first of 100 products to be added this year – product manager Tina Robinson said the company was celebrating “distinctively individual bathrooms” that encouraged people to express themselves.
Two new limited-edition painted ranges, commissioned by illustrator Ali Munro, based on Heritage's Granley and Blenheim suites, were also unveiled at the event last Wednesday.
UK Bathroom Village Ltd MD Steve Hawkins said: “I think it's exciting – they're going very bold. There's some really good selling products with the new suites that they've brought out. The bath market is also very big at the moment, especially freestanding baths that are becoming features in the room.”
The two-day event also included an awards ceremony, presentations on the Purple Standard customer service commitment, and a Merchandising Masterclass from showroom manager Charlie Williams.
UK Bathroom Village Ltd scooped Retailer of the Year; Best Showroom went to Bathroom World in Catterick; and Sanctuary Bathrooms in Leeds was recognised as Best Newcomer.