Sanitary systems manufacturer Geberit has appointed a UK management team as part of its integration of Geberit and Twyford Bathrooms in the UK and Ireland.
Led by UK MD Mark Larden, the team has been appointed to oversee the integration of a new Geberit organisation by January 2016, which will include single sales, marketing and ordering processes. It follows Geberit's acquisition of Sanitec – parent company of Twyford and Keramag Design – which was reported to be worth $1.4bn.
The new management team for the UK includes former head of Twyford UK Brent Hudson, who becomes products and technical director, and former Geberit commercial sales director Andy Lever, who is now sales director, non residential.
Jo Edwards – formerly northern sales manager, domestic, at Twyford Bathrooms – has been promoted to residential sales director, while Geberit's former residential and AquaClean sales director Russell Wright is now sales director retail.
Geberit's former marketing director Raffaela De Vittorio becomes marketing and brands director, and Christine Chitty remains finance and administration director.
Pictured left to right: sales director retail Russell Wright, sales director non-residential Andy Lever, marketing and brands director Raffaela De Vittorio, finance and administration director Christine Chitty, products and technical director Brent Hudson, residential sales director Jo Edwards and UK MD Mark Larden.