Franke has teamed up with Great British Bake Off finalist Luis Troyano to support its More in Store retailers, who are holding showroom tea parties in aid of Marie Curie's Blooming Great Tea Party in June.
Troyano, pictured, has supplied an exclusive breakfast muffin recipe to the manufacturer, who, in collaboration with commercial baking specialist Bakels, will provide retailers with unlimited muffins for the event, completely free of charge.
He is also set to host a baking masterclass at the top fundraising showroom, where he will demonstrate recipes from his upcoming book Bake it Great, which is due for release in August, as well as share tips and answer questions.
Franke said it is hoping for the fundraising campaign to be even more successful than last year's, which raised more than £2,000 for Marie Curie after 30 More in Store retailers took part.
Marketing director Neil Clark said: “We’ve had great fun already working with Luis and I can confirm that his muffins are delicious and not to be missed!” Troyano's recipe can be downloaded exclusively from Franke's website in exchange for a donation to Marie Curie.
Participating retailers will be provided with a free resource pack, featuring posters and press release templates, to help promote the event. For more information, visit www.moreinstore.co.uk