The former co-founder of digital marketing agency Epiphany has entered the bathroom market with a new e-commerce business, Earth Bathrooms.
Entrepreneur Shane Quigley, who sold Epiphany to Jaywing Plc for £18m last year, launched the Leeds-based digital venture in January and has already reported a 50% month-on-month growth.
With Quigley's digital marketing knowledge, the company is aiming to be different to others within the bathroom sector, with a focus on customer service and providing quality products at low prices.
Quigley said: “My business growth and agency background gives me the benefit of having a broad yet granular view of what works and what doesn’t across a number of e-commerce sectors, as well as a complete understanding of the team expertise needed to make this a success."
“A lot of companies avoid growing their in house resources due to uncertainty around the required skillsets, and the confidence and knowledge we have to do the exact opposite will be a great competitive advantage," added Quigley.
The company will initially supply bathroom furniture and accessories, but is aiming to expand in the near future and eventually offer full ranges of furniture and homewares.