Retailers are becoming more interested in stocking alternative appliance brands, forgoing the tradition of using only the biggest names in the industry, according to Amica.
Simon Freear, Amica's country manager for UK and Ireland, noted the increased interest in alternative brands at this year's CIH-Euronics Showcase. “Finally, we are seeing retailers, previously only committed to the major older brands, actually hunting out alternative brands,” he said. “Brands with products they can shape their future businesses around.”
Amica significantly increased investment in its stand at the CIH-Euronics Showcase this year. According to the company, around 400 retailers visited its 80sq m stand, which had a 'hot, cold, wet' theme and showcased new products including both freestanding and built-in collections.
“The CIH Showcase was the first chance we had to show off a good proportion of our new range of products for the built-in retail market,” said Freear. “We’ve plugged some gaps we had in the range and received some terrific feedback.”