PWS has bolstered the offering of its online ordering site TradeZone by investing in and developing a new, improved site, the brand says.
According to PWS, the speed at which a customer can place an order has increased. The company also claims the new site works around 10 times faster when a user is browsing its catalogue of 8,000 products.
The product catalogue has also been improved with greater flexibility for product search, while users can now also compare products. The new site also features an electronic version of PWS' annual directory.
“We know the speed which you can browse products, coupled with intuitive ways of searching, are key to a positive user experience,” said PWS marketing manager Andrew Langford. “A lot of work has been carried out by our in-house IT department to deliver dramatic improvements in speed. We anticipate this will be a springboard for us to encourage more customers to place their orders on TradeZone and realise the many benefits of the enhanced site.”